Nike Air Max Day, occurring annually on March 26th, epitomises the rich heritage and innovative ethos of the Air Max line. In commemoration of this occasion and the launch of the new AIR MAX DN at ASOS, I orchestrated a multimedia campaign with our creative team that drew inspiration from Renaissance masterpieces and the ordinary.

Fusing artistry with the everyday, our campaign blended social realistic set design with Renaissance-style lighting and a palette evocative of an art gallery. This deliberate juxtaposition sparked dialogue and invited engagement, to captivate audiences with its compelling narrative and aesthetic allure.