The ASOS Face + Body January campaign was a meticulously crafted project that blended playfulness with skincare, striking a balance between lively charm and authentic representation. Through the integration of quirky props and imaginative scenarios, this initiative presented skincare wellness products in a refreshingly light-hearted manner.

I created a cohesive rollout across diverse digital platforms, including social media, web, and email channels. The overarching objective of the campaign was to redefine the notion of self-care, inviting audiences to embrace moments of joy and relaxation in entirely new dimensions.