Inspired by the dynamic city of Palermo in Sicily, these Puma trainers embrace the popular low gum-sole trend while reflecting the city's timeless identity with its striking pink colour.

To mark their debut at ASOS, we curated visual physical and digital campaign assets. From large scale billboards in London and Manchester showcasing footballer Jack Grealish sporting the Palermo in an authentic Italian restaurant, to crafting engaging content for ASOS's web and social platforms, every detail was carefully crafted to captivate attention and celebrate the essence of Palermo.