At ASOS, we celebrated Kylie Jenner's birthday with an extraordinary online launch of Kylie Cosmetics, culminating in a luxurious pink-themed PR event at Battersea Power Station. Working closely with Kylie’s team we orchestrated a high-calibre campaign, producing a diverse range of intricate and large-scale print and digital assets.

This project exemplified seamless collaboration and represented one of ASOS' most significant undertakings to date. It required extensive coordination among external teams and internal departments to achieve its ambitious vision.