Collaborating closely with external agencies, we spearheaded the launch of the new era of TOPSHOP/TOPMAN at ASOS, targeting the emerging Gen Z audience.

I crafted a visually striking aesthetic that seamlessly blended analogue and digital techniques, resulting in a highly tactile and edgy appearance. Drawing inspiration from high fashion photography with gritty undertones, this innovative approach solidified TOPSHOP/TOPMAN's resurgence in the fashion landscape.